Online Reputation Management (ORM)
Control the Narrative
If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for short) is not only applicable to every business; ignoring it can cost you customers and money. Here’re just some of the reasons why ORM should be an integral part of your strategy:
- Consumers increasingly rely on online research when considering a purchase. 88 percent of buyers research products online before making a purchase (online or in-store); and 86 percent will hesitate to purchase from a business that has negative reviews.
- Leaving brand reputation to chance can lead to a crisis. Monitoring your reputation and reacting promptly will help you avoid crises and full-on disasters, and prevent negative news about your business from spreading.
- Your brand’s online reputation can affect your site’s rankings. It’s official: Google uses an algorithmic solution designed to de-rank sites that offer poor customer experience.
- Monitoring your online reputation will give you valuable customer insights: what people love about your product, what they wish they could change, and what they feel is missing.